[{"data":1,"prerenderedAt":319},["ShallowReactive",2],{"featured-work-home":3,"home-latest-blog":303},[4,149],{"id":5,"title":6,"body":7,"description":80,"extension":132,"meta":133,"navigation":144,"path":145,"seo":146,"stem":147,"__hash__":148},"content\u002Fcase-study\u002Fbrand-positioning-reset.md","Brand Identity Design for BnM",{"type":8,"value":9,"toc":119},"minimark",[10,15,23,26,33,36,40,43,46,52,55,61,63,67,72,75,78,85,89,92,95,98,104,106,110,113],[11,12,14],"h2",{"id":13},"context","Context",[16,17,18,19,22],"p",{},"BnM is a marketing agency dedicated to delivering innovative and effective marketing solutions.",[20,21],"br",{},"\nMy job was to make that known to their clients using visuals.",[16,24,25],{},"The project started with initial conversations about the brand foundation — their Brand DNA: Purpose, Vision, Mission, and Values. These are what set the brand apart from the others. They had already prepared all of this ahead of time. I asked more questions, we made some edits, and we were ready to move forward.",[16,27,28],{},[29,30],"img",{"alt":31,"src":32},"Messaging framework","https:\u002F\u002Fmir-s3-cdn-cf.behance.net\u002Fproject_modules\u002Ffs\u002F3b10d0190745447.65c03a52edb16.png",[34,35],"hr",{},[11,37,39],{"id":38},"the-logo","The Logo",[16,41,42],{},"The logo concept embodies \"B\" and \"M\" into one mark. From the initial call, we aimed for a minimalistic and timeless look.",[16,44,45],{},"We flipped the logo vertically to show difference. The other way round, it looks like a growth graph — which is good — but being unexpected is way better.",[16,47,48],{},[29,49],{"alt":50,"src":51},"The Lgoo","https:\u002F\u002Fmir-s3-cdn-cf.behance.net\u002Fproject_modules\u002Ffs\u002Fe79456190745447.65c03a52e9cec.png",[16,53,54],{},"For the majority of my projects, I do one logo concept, and this was the first option. There were some communication issues early on, but we sorted them out. I had to develop another concept in the process, but after I explained my design decisions and the reasoning behind this logo, we came back to this one.",[16,56,57],{},[29,58],{"alt":59,"src":60},"Logo breakdown","https:\u002F\u002Fmir-s3-cdn-cf.behance.net\u002Fproject_modules\u002Ffs\u002F98f4f8190745447.65c03a52e763b.png",[34,62],{},[11,64,66],{"id":65},"applications","Applications",[68,69,71],"h3",{"id":70},"linkedin-company-page","LinkedIn Company Page",[16,73,74],{},"The character in the example post is a nod to how humorous the brand can be. Part of their audience are people who watch adult cartoons, so I decided to explore that direction.",[16,76,77],{},"It was fun to explore. Brands don't always have to be bland and boring.",[11,79,81],{"id":80},"",[29,82],{"alt":83,"src":84},"LinkedIn Content","https:\u002F\u002Fmir-s3-cdn-cf.behance.net\u002Fproject_modules\u002Ffs\u002Fd14dad190745447.65c03a52e128b.png",[68,86,88],{"id":87},"the-pattern","The Pattern",[16,90,91],{},"The pattern is the logo — but constructed differently to form a rocket.",[16,93,94],{},"This took about a day to come up with. It was interesting to discover that I had all the elements I needed on the canvas already.",[16,96,97],{},"Normally the pattern would be used in one color, but this version grabs attention. The concept of the different colors entices the audience to look for more.",[16,99,100],{},[29,101],{"alt":102,"src":103},"Pattern Design","https:\u002F\u002Fmir-s3-cdn-cf.behance.net\u002Fproject_modules\u002Ffs\u002Fa72502190745447.65c03a52ece95.png",[34,105],{},[11,107,109],{"id":108},"outcome","Outcome",[16,111,112],{},"I helped BnM bring their brand to life through design — making them look and feel like the brand they envisioned. This brand identity carefully pictured what they had in mind as I walked them through each design decision.",[16,114,115],{},[29,116],{"alt":117,"src":118},"n Result","https:\u002F\u002Fmir-s3-cdn-cf.behance.net\u002Fproject_modules\u002Ffs\u002Fe7532b190745447.65c03a52eafdd.png",{"title":80,"searchDepth":120,"depth":120,"links":121},2,[122,123,124,128,131],{"id":13,"depth":120,"text":14},{"id":38,"depth":120,"text":39},{"id":65,"depth":120,"text":66,"children":125},[126],{"id":70,"depth":127,"text":71},3,{"id":80,"depth":120,"text":80,"children":129},[130],{"id":87,"depth":127,"text":88},{"id":108,"depth":120,"text":109},"md",{"brand":134,"year":135,"date":136,"summary":137,"services":138,"cover":143},"BnM (Branding and Marketing)","2025","2025-04-25","Helping a marketing agency look and feel like the brand they envisioned — from logo concept to full identity applications.",[139,140,141,142],"Brand DNA Development","Logo Design","Brand Identity","Social Media Design","https:\u002F\u002Fmir-s3-cdn-cf.behance.net\u002Fproject_modules\u002Ffs\u002F6d5d95190745447.65c03a52e4387.png",true,"\u002Fcase-study\u002Fbrand-positioning-reset",{"title":6,"description":80},"case-study\u002Fbrand-positioning-reset","Y6JBH_xtS9CytawDZZJiI1eRwy9McZjQphdQV09RUzw",{"id":150,"title":151,"body":152,"description":159,"extension":132,"meta":289,"navigation":144,"path":299,"seo":300,"stem":301,"__hash__":302},"content\u002Fcase-study\u002Fcontent-design-holistic_queens.md","Content Design for a Feminine Leadership Event",{"type":8,"value":153,"toc":281},[154,157,160,163,167,170,173,186,190,193,204,207,211,214,225,229,232,235,238,249,253,256,267,273,275,278],[155,156,14],"h1",{"id":13},[16,158,159],{},"The event required a content system that could carry both philosophy and clarity.",[16,161,162],{},"Messages needed to feel personal while still holding structure across multiple formats.",[11,164,166],{"id":165},"design-direction","Design Direction",[16,168,169],{},"The direction focused on translating feminine expression into visual language without losing readability.",[16,171,172],{},"Key choices:",[174,175,176,180,183],"ul",{},[177,178,179],"li",{},"Soft but controlled typography contrast",[177,181,182],{},"A palette built around layered purples and pinks",[177,184,185],{},"Imagery that reflects natural form rather than rigid structure",[11,187,189],{"id":188},"typography-system","Typography System",[16,191,192],{},"The type system was built to separate roles clearly:",[174,194,195,198,201],{},[177,196,197],{},"A serif for expressive, defining statements",[177,199,200],{},"A classic serif for longer philosophical text",[177,202,203],{},"A neutral sans-serif for functional clarity",[16,205,206],{},"This allowed content to shift between emotion and structure without confusion.",[11,208,210],{"id":209},"color-logic","Color Logic",[16,212,213],{},"The palette was applied with restraint to maintain balance across layouts.",[174,215,216,219,222],{},[177,217,218],{},"Multiple shades worked together instead of competing",[177,220,221],{},"No single color dominated the composition",[177,223,224],{},"Visual weight was distributed to guide attention naturally",[11,226,228],{"id":227},"content-approach","Content Approach",[16,230,231],{},"Each piece of content followed a simple rule:",[16,233,234],{},"Make the message easy to read, then make it feel intentional.",[16,236,237],{},"This was executed through:",[174,239,240,243,246],{},[177,241,242],{},"Short, structured text blocks",[177,244,245],{},"Clear hierarchy between headline, body, and supporting details",[177,247,248],{},"Consistent spacing to avoid visual noise",[11,250,252],{"id":251},"visual-language","Visual Language",[16,254,255],{},"Imagery supported the theme without overpowering the message.",[174,257,258,261,264],{},[177,259,260],{},"Organic shapes over sharp geometry",[177,262,263],{},"Soft gradients and natural textures",[177,265,266],{},"Symbolic elements tied to growth and presence",[16,268,269],{},[29,270],{"alt":271,"src":272},"Content sample 3","\u002Fimages\u002FContentCollectionHQM.png",[11,274,109],{"id":108},[16,276,277],{},"The content reads consistently across formats and maintains a clear visual identity.",[16,279,280],{},"Each piece supports the same tone, structure, and visual rhythm without relying on heavy styling.",{"title":80,"searchDepth":120,"depth":120,"links":282},[283,284,285,286,287,288],{"id":165,"depth":120,"text":166},{"id":188,"depth":120,"text":189},{"id":209,"depth":120,"text":210},{"id":227,"depth":120,"text":228},{"id":251,"depth":120,"text":252},{"id":108,"depth":120,"text":109},{"brand":290,"year":291,"date":292,"summary":293,"services":294,"cover":298},"Holistic Queen Movements","2026","2026-04-25","We designed a cohesive content system that translated the event’s philosophy into clear, consistent, and visually aligned communication.",[295,296,189,297],"ÍContent Design","Visual Direction","Color Application","\u002Fimages\u002Fcontentdesign.png","\u002Fcase-study\u002Fcontent-design-holistic_queens",{"title":151,"description":159},"case-study\u002Fcontent-design-holistic_queens","U8kN6TulQq6ri8kbWU_6mim0L1vh-qvs5gCGA3hRIWY",[304,309,314],{"path":305,"title":306,"description":307,"date":308},"\u002Fblog\u002Fpersonal-vs-expert-vs-thought-leader-brand","Personal Brand vs Expert Brand vs Thought-Leader Brand: You Are Probably Building the Wrong One","Personal, expert, and thought-leader brands are different commercial machines. Use this framework to identify which one you are building and align it with how you make money.","2026-05-27",{"path":310,"title":311,"description":312,"date":313},"\u002Fblog\u002Fcontent-marketing-brand-identity-african-brands","Why Your Content Marketing Isn't Building Your Brand (And What African Founders and Coaches Need to Do Instead)","Content Marketing for African Brands: How to Build Brand Identity Through Content That Actually Works","2026-05-16",{"path":315,"title":316,"description":317,"date":318},"\u002Fblog\u002Fwill-ai-replace-designers-wrong-debate-four-levels","The “will AI replace designers” debate is the wrong level of analysis entirely","You should be thinking in four levels right now: who design is for, what counts as brand value, who sets the criteria, and what happens to the middle of the market—not whether ChatGPT can draw a logo.","2026-05-14",1781960324059]