Context
BnM is a marketing agency dedicated to delivering innovative and effective marketing solutions.
My job was to make that known to their clients using visuals.
The project started with initial conversations about the brand foundation — their Brand DNA: Purpose, Vision, Mission, and Values. These are what set the brand apart from the others. They had already prepared all of this ahead of time. I asked more questions, we made some edits, and we were ready to move forward.
The Logo
The logo concept embodies "B" and "M" into one mark. From the initial call, we aimed for a minimalistic and timeless look.
We flipped the logo vertically to show difference. The other way round, it looks like a growth graph — which is good — but being unexpected is way better.
For the majority of my projects, I do one logo concept, and this was the first option. There were some communication issues early on, but we sorted them out. I had to develop another concept in the process, but after I explained my design decisions and the reasoning behind this logo, we came back to this one.
Applications
LinkedIn Company Page
The character in the example post is a nod to how humorous the brand can be. Part of their audience are people who watch adult cartoons, so I decided to explore that direction.
It was fun to explore. Brands don't always have to be bland and boring.
The Pattern
The pattern is the logo — but constructed differently to form a rocket.
This took about a day to come up with. It was interesting to discover that I had all the elements I needed on the canvas already.
Normally the pattern would be used in one color, but this version grabs attention. The concept of the different colors entices the audience to look for more.
Outcome
I helped BnM bring their brand to life through design — making them look and feel like the brand they envisioned. This brand identity carefully pictured what they had in mind as I walked them through each design decision.
