16th Form — brand strategy and design studio

16th Form

Positioning Brands to Become the Obvious First Choice in Their Market.

Brand strategy, identity, and content for credentialed thought-leaders and coaches who already have an audience but need sharper positioning and a premium offer that converts.

Trusted By:

Youth Tech Foundation
Branding & Marketing - BnM
MMMarket
KET Foundation
Style by Severine
Felix Fomengia Foundation
Holistic Queens Movement
Youth Tech Foundation
Branding & Marketing - BnM
MMMarket
KET Foundation
Style by Severine
Felix Fomengia Foundation
Holistic Queens Movement
Tifu Kelison, founder of 16th Form

Founder

Tifu Kelison

I've been designing for 5 years now. At a certain point design stopped doing it for me. It didn't feel meaningful enough. I started looking for others things to do because I was done with design. Then I heard Chris Do (from The Futur) on a podcast talk about brand strategy and in that moment, I got my eureka moment. I knew this is what I wanted to do and help people position themselves as the obvious first choice in their industry.

Don't take our word for it

What clients say after working with 16th Form.

16th Form · Content Design

Client feedback on a 16th Form project

"Thank you so much Tifu Kelison for designing this amazing flyer for my 3-Day Writing Workshop. The design is clean, professional, eye-catching, and perfectly captures the vision behind the program. I truly love the creativity, layout, and attention to detail. Great work! I recommend him for a perfect layout on your designs."

Mbulle Lorena profile photo

Mbulle Lorena

Writer · Youth Clarity Coach

16th Form · Brand Strategy, Content Design

Client feedback on a 16th Form project

"Tifu Kelison is very creative, and I can confidently attest to his exceptional ability to translate brand strategy into clear, high-impact positioning. His work reflects precision, creativity, and a strong results-oriented mindset."

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Felix Fomengia

Strategic Coordination Expert @African Union | MSc Cybersecurity & Forensics

16th Form · Brand Identity & Content Design

Client feedback on a 16th Form project

"You did a good job and I really like the designs. The team likes them too. Thank you once more for delivering a good service. "

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Mbwaye Roy Bruno Ndiba

Founder of Youth Tech Foundation

16th Form · Content Design

Client feedback on a 16th Form project

"You’ve got a way of bringing to life the designs that I’ve not experienced with anyone else. The taste of everything exactly like I asked for which is priceless."

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Ethel Lehdufe

Founder of Holistic Queens Movement

16th Form · Brand Strategy , Brand Identity & Content Design

Client feedback on a 16th Form project

"Four years of collaboration, from the initial concept of the KET Foundation's brand identity to our website, landing page, flyers, and even a published book cover. The experience in developing brand DNA for companies and startups is genuinely impressive. I highly recommend for anything related to branding and design."

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Kinlo Ephriam Tangiri

Founder of KET Foundation

16th Form · Content Design

Client feedback on a 16th Form project

"Tifu works fast and delivers a great job! I was attracted by some of his designs, and we've got in contact. He offered his help, and in just a few hours I had a great design! Highly recommended!"

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Celso Fernández Llorens

Helping Business Owners scale their operations for profit and cash flow |Business Operations Mentor @ESADE | Engineering Director

16th Form · Brand Strategy, Brand Identity & Content Design

Client feedback on a 16th Form project

"Tifu is an amazing creative designer. His attention to details is unmatched. Working with him brought life to my brand and I can see the impact already. He meticulously took out his time to come up with something special."

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Luckson Odiase

Brand Strategist | Growing the best brands on LinkedIn. | Experiential Marketing

16th Form · Brand Strategy, Brand Identity & Content Design

Client feedback on a 16th Form project

"Tifu is a young Leader very confident and who pays attention to details. Working with him in a team makes success a certainty for the team. Highly motivated and diligent, he knows how to get things done. It is a pleasure to have known him and I am proud of what he is becoming."

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Ngouleu Noumbissi Tertullien

Data Engineer & AI Engineer | MLOps • Machine Learning • Cloud (AWS/GCP/Azure) | Building Intelligent Systems | Data Scientist | Databricks

Chair on a grassy hill

We build from the inside out.

Brands don’t grow when they’re busy playing copy & paste. Brands grow when they invest in strategy, design and content.

Our Category

Not just brand design.
But category engineering for brands.

While other studios focus on making your brand look good, 16th Form focuses on making your brand the only obvious choice in the category you own.

Generic Designers

  • • Pretty logos, but no strategy
  • • One-size-fits-all templates
  • • No market research
  • • You still sound like everyone else

Business Consultants

  • • Strategy decks you can't execute
  • • No visual identity delivered
  • • Expensive with slow ROI
  • • Still need to hire a designer

Category Engineers

  • • Strategy + execution unified
  • • Coach-specific frameworks
  • • Research-backed positioning
  • • Complete brand system delivered

16th Form engineers trust so your ideal clients feel like your brand is the obvious choice before you ever speak.

The Process

Phase 1

Diagnosis & Mapping

  • Collect data that reveals how your brand thinks
  • Find contradictions between ambition and category
  • Expose the gap between your offer and your market
  • Score your current positioning against five criteria
  • Name the real problem holding your brand back

Outcome: A clear picture of why your current stance is keeping you invisible — and exactly where to move.

How We Work

Strategy → Identity → Content

Our system that takes brands from "just another option" to "the obvious choice" in 3-7 weeks.

1

Week 1-2

Brand Strategy

Your market gets researched, the gaps your competitors cannot see get found and a position gets engineered that makes you the obvious first choice.

What You Get:

  • Competitive landscape audit (who you're really competing against)
  • Category positioning framework (your unique market position)
  • Ideal client psychology profile (what drives their decisions)
  • Brand messaging architecture (words built to resonate and convert)
  • Value proposition that justifies premium pricing

Why It's Different:

Research determines where you belong in the market. No gut feelings here. No trends too. Just pure positioning being built before anything is designed.

2

Week 3-5

Brand Identity

A complete visual system that makes you instantly recognizable and signals authority to the clients you want to work with.

What You Get:

  • Logo system and brand marks
  • Custom color palette and typography
  • Visual language and design guidelines
  • Marketing collateral templates
  • Brand style guide for consistent execution

Why It's Different:

Every visual decision relies on the strategy. It clearly shows that the thinking came first before the design.

Brand Design visual - 16th Form - Branding and Design Studio - Tifu Kelison
3

Week 6-7

Content Design

The messaging and content that carries your brand into every touchpoint your audience encounters gets created here.

What You Get:

  • Website copy (homepage, about, services)
  • Lead magnet and nurture sequence
  • Social proof framework and case study templates
  • Email templates and outreach scripts
  • Content pillars for ongoing marketing

Why It's Different:

The writing uses the exact language your ideal clients already use to describe their problems so they resonate with your brand.

Content Design visual - 16th Form - Branding and Design Studio - Tifu Kelison

Ready to get started?

Fill out the form and tell us about your brand. We'll review it and get back to you with next steps.

You'll get a reply within 1-3 business days.

Before you go any further, read this.

If you're looking for a cheap, rushed, unstrategic, basic experience, and aren't willing to take bold risks with how you position yourself and align your brand with what the research actually demands, then this isn't for you.

Strategy is a game. You win or you lose.

Brand Signal Audit

If you want to find out why your brand is not the obvious first choice in your market, fill this form. It doesn't take up to 3 minutes. You'll receive a strategic audit uncovering the gaps affecting perception, trust, and preference in your market.

Audit My Brand

Frequently Asked Questions