Brand Strategy
Learn how to position your brand so it becomes harder to be ignored in crowded markets.
Blog
Ideas on brand strategy, identity and content
Practical writing on how buyers decide, how to package what you sell, and how strategy shows up in identity and content.
Brand Identity
Build a visual and verbal system that signals trust, premium value, and clarity at every touchpoint.
Content Design
Connect messaging, visuals, and narrative so your brand feels cohesive and commercially persuasive.
July 26, 2026
8 min read
The Cost of Becoming Famous for One Thing
Strategy
What nobody tells you about positioning: becoming known for one idea is a loan. Consistency compounds until changing direction starts to feel expensive.
July 5, 2026
7 min read
The Case for Saying No to Almost Everything
Strategy
Growth feels like saying yes. But every small yes compounds into a brand you won't recognize. Why your no's are the real positioning—and what to cut...
July 4, 2026
2 min read
We built brands so we wouldn't have to think
Strategy
Starting making too many bad decisions so somebody invented a skip button.
May 27, 2026
7 min read
Personal Brand vs Expert Brand vs Thought-Leader Brand: You Are Probably Building the Wrong One
Strategy
Personal, expert, and thought-leader brands are different commercial machines. Use this framework to identify which one you are building and align it with how you make...
May 16, 2026
12 min read
Why Your Content Marketing Isn't Building Your Brand (And What African Founders and Coaches Need to Do Instead)
Content
Content Marketing for African Brands: How to Build Brand Identity Through Content That Actually Works
May 14, 2026
3 min read
The “will AI replace designers” debate is the wrong level of analysis entirely
Identity
You should be thinking in four levels right now: who design is for, what counts as brand value, who sets the criteria, and what happens to...
May 9, 2026
7 min read
Branding Your Offers: Craft and Brand an Offer So Good People Don't Hesitate to Say Yes
Strategy
Why nobody cares about your “best” product until your offer is specific, clear, and consistent—and how to define, brand, and repeat it across every touchpoint.
May 9, 2026
6 min read
Why Smart Founders Overestimate Their Ability to Build a Brand
Strategy
On the Dunning-Kruger trap, what DIY branding actually costs you, and three questions to ask before you outgrow doing it all yourself.
September 20, 2025
10 min read
How to operationalize your brand message so it doesn’t die in a doc
Strategy
The real rules of messaging — structure, StoryBrand, and a process for putting your brand words to work beyond a strategy document.
September 8, 2025
7 min read
This single skill makes you the first choice in your market
Strategy
Positioning is the leverage that branding, funnels, and ads can't buy.