Brand Signal Audit

If you want to find out why your brand is not the obvious first choice in your market, fill this form. It doesn't take up to 3 minutes. You'll receive a strategic audit uncovering the gaps affecting perception, trust, and preference in your market.

Audit My Brand

Research

Original research on brands, markets, and preference

Studies, frameworks, and findings I publish here so you can see how I think before you work with me.

The Cameroon Tagline Census: How 100 Brands Describe Themselves (2026)

July 29, 2026

20 min read

The Cameroon Tagline Census: How 100 Brands Describe Themselves (2026)

I scored the taglines of 100 brands operating in Cameroon. 64 of 100 fail the Repetition Test, 48 speak to the customer and 46 speak about...